The 5th C
One of the biggest secrets in the diamond business is that the 4 C’s: Color, Cut, Clarity and Carat Weight are only as good as the diamond crystal the diamond is cut from. This is the 5th and most important C. While a diamond may look respectable on a diamond grading report, it can look dramatically different when you see and compare it to other similar diamonds with your own eye. This is because the 4C’s on that diamond report do not account for a diamond’s crystal structure, grain, hardness and purity. This is why at HEARTSTAR we cut every diamond exclusively from Arctic Crystal, making every HEARTSTAR diamond perfectly natural.